Zimmerman Advertising is one of the largest full-service marketing and communications agencies in the U.S. Founded 1984 in Fort Lauderdale by Jordan Zimmerman, acquired by Omnicom in 1999. Known for the proprietary "Brandtailing" methodology integrating brand-building and retail direct-response. Notable work with CARFAX, Papa John's, Nissan dealer associations, AT&T Wireless.
Toyota Land Cruiser. Nissan Patrol. Mercedes S-Class. Ford F-150. Four GCC dominance positions built over twenty years — and the 2025-2026 disruption from Chinese EVs and Saudi domestic manufacturing.
Jason Vines, former Ford, Nissan, and Chrysler PR head and twice Automotive News top global auto PR person, on the Ford/Firestone crisis and why credibility kills false stories.
March 2010: Nissan recalls roughly 540,000 vehicles worldwide for a brake-pedal pin defect and a separate fuel-gauge fault. Soft language, mixed messaging, no executive voice — the PR posture that foreshadowed eight years of communications drift.
