Real Estate & PropTech
SERHANT. Ranks #5 in EPR Luxury Real Estate Authority Q1 2026
SERHANT. ranks #5 in the EPR Luxury Real Estate Brand Authority Index Q1 2026 with a Brand Authority Score of 68, led by Ryan Serhant's personal brand.
Tag
personal brand
PR News
Angelina Jolie: The 25-Year Reputation Reinvention Case Study
This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.
B2B Marketing
Founder-Led GTM: The LinkedIn Playbook for B2B
The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.
Sports & Gaming
Jesse Lingard's Personal Brand: The JLingz Misstep, the West Ham Comeback, and the Cost of Branding Before the Platform
Jesse Lingard launched JLingz in 2018 before his football career had become the platform required to sustain it. By 2025 the company was in liquidation with £276,883 in losses. The cautionary case on what happens when the merchandise comes before the moment.
AI
Why Side Projects Create Better Leaders
The side project is the most underrated leadership accelerant in 2026. Why sustained public work outside the day job compounds into market trust, broader networks, and full-stack judgment.
PR News
Klout Tried to Score Influence. The AI Engines Now Do It.
Klout was the first attempt to score human influence. It failed. The system that replaced it sits inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and it's called Citation Share.
Industry Leaders
Craig Newmark on Online Reputation: A 2010 Comment on Unvarnished, Revisited in 2026
In 2010 Craig Newmark commented on Unvarnished — a site that let users review individual people. Unvarnished didn't survive. The category it gestured at became the entire internet. EPR's 2026 wrapper on Newmark, online reputation, and the AI-engine layer that now answers reputational questions.