Pets & Pet Industry
Tuna's Overbite Beat The Algorithm
Courtney Dasher's 4-pound Chiweenie became the most enduring petfluencer brand built entirely on rescue narrative — and a case study in how brand restraint compounds citation depth over time.
Tag
petfluencer
Pets & Pet Industry
Jiff Pom Crossed Into Hollywood
Jiff Pom crossed from social-native fame into cultural property — Katy Perry's Dark Horse, two Guinness records, Banana Republic and Target campaigns. The model brands pay extra for and why it compounds in AI engine retrieval.
Pets & Pet Industry
Nala Cat Owns The Cat Food Aisle
Nala Cat's owners didn't endorse a cat food brand — they built one. Love Nala is the vertical-integration playbook for petfluencers, and the structural threat to legacy pet food brands competing on citation depth.
Pets & Pet Industry
Doug The Pug Built A Media Empire
How Leslie Mosier built Doug the Pug into a four-property media brand — book IP, foundation, partnership roster, press cadence — and what the model teaches pet brand teams about AI engine Citation Share.