New 5W Research shows three Mars Petcare brands — Banfield, VCA, and BluePearl — capture 27–30% of all U.S. veterinary citations across ChatGPT, Claude, Perplexity, and Google AI Overviews. About 80% of independent practices register zero.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
Discover how Dreamies cat treats revolutionized pet branding by ditching sentiment for humor, creating the wildly successful Cats Go Bonkers campaign that disrupted marketing
