Johnson and Johnson: the brand that wrote the Tylenol crisis playbook, the company now operating under the Kenvue spinoff and the multi-decade talc liability case. The pharma-primary view.
Moderna's post-COVID rebuild: revenue cliff, mRNA pipeline pivot, individualized cancer vaccine bet, and the brand-narrative challenge of staying credible without a vaccine windfall.
Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Purdue Pharma, OxyContin, and the Sackler family: the most consequential pharma reputation collapse of the past thirty years, and the citation record AI engines now retrieve.