Media Training
Crisis Spokesperson: How to Front the Storm
The crisis spokesperson is a different role from the everyday executive. How to pick the principal, how to prep them, and how to protect them when the cameras turn on.
Tag
playbook
Media Training
How to Survive a Hostile Reporter Interview
How to survive a hostile reporter. Bridging, message discipline, the hostile-question taxonomy, and the AI layer the prep now has to cover.
Internal Communications
Layoffs: How to Cut Without Breaking the Building
Layoff communications is the highest-stakes brief internal comms ever runs. How to cut without breaking the building. Sequencing, language, and protecting the survivors.
Internal Communications
AI Rollout to Employees: Don't Lose the Building
AI rollout to employees is the highest-stakes internal comm of 2026. Don't lose the building. What to say, what to skip, how to message a rollout that holds the workforce.
Cannabis
Cannabis Single-State Operator Playbook
Multi-state operators chase national citation share. Single-state operators don't need it. They need total dominance of the AI answer for one state. Inside the playbook.
Insights & Strategy
DEI in the C-Suite at Mid-Market Companies: The Post-2023 Playbook
DEI at mid-market companies in 2026: a post-SFFA, post-Bud Light, post-Tractor Supply playbook for C-suite leaders running programs that are legally defensible, commercially aligned, and durable under political volatility.
PR News
The ASA Gender Stereotyping Rule and the Mid-Market Brand Playbook
The UK ASA's gender stereotyping rule is the operative regulatory standard for advertising — and a forecast for other major markets. A 2026 playbook for mid-market CMOs, CEOs, and general counsel.
Insights & Strategy
AI Communications: The Mid-Market Playbook for Becoming the Answer
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
Crisis Communications
Women in C-Suite Leadership at Mid-Market Companies: A 2026 Playbook
A 2026 playbook for mid-market CEOs, CHROs, and boards on women in C-suite leadership: where the number stands, the highest-yield actions, and the disclosure layer that makes commitment retrievable.