Media Training
How to Survive a Hostile Reporter Interview
How to survive a hostile reporter. Bridging, message discipline, the hostile-question taxonomy, and the AI layer the prep now has to cover.
Tag
playbook
Internal Communications
Layoffs: How to Cut Without Breaking the Building
Layoff communications is the highest-stakes brief internal comms ever runs. How to cut without breaking the building. Sequencing, language, and protecting the survivors.
Internal Communications
AI Rollout to Employees: Don't Lose the Building
AI rollout to employees is the highest-stakes internal comm of 2026. Don't lose the building. What to say, what to skip, how to message a rollout that holds the workforce.
Insights & Strategy
DEI in the C-Suite at Mid-Market Companies: The 2021 Playbook
DEI at mid-market companies ($10M–$1B revenue) has become a board-level agenda item over the past year. Where the pressure is coming from, what the operational playbook actually looks like, and where mid-market companies get it wrong.
PR, AI & Communications News
The ASA Gender Stereotyping Rule and the Mid-Market Brand Playbook
The UK ASA's gender stereotyping rule is the operative regulatory standard for advertising — and a forecast for other major markets. A 2026 playbook for mid-market CMOs, CEOs, and general counsel.
Insights & Strategy
AI Communications: The Mid-Market Playbook for Becoming the Answer
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
Crisis Communications
Women in C-Suite Leadership at Mid-Market Companies
Women in C-suite leadership at mid-market companies is a different problem from the Fortune 500 version. Five plays that move the number for mid-market CEOs, CHROs, and boards working the problem.