
2026 Midterm Campaign Communications: What Is Working
Midterm campaign communications in 2026 shift to connected TV, paid creators and AI video. See the spend data, disclosure gaps and what comms teams should do.

Midterm campaign communications in 2026 shift to connected TV, paid creators and AI video. See the spend data, disclosure gaps and what comms teams should do.

Karoline Leavitt — youngest White House press secretary in history — leaves the podium after 19 months. The succession fight tells you everything about where political communications is heading.

17 years of one of the most disciplined personal reputation architectures in American public life. Let's Move, Becoming, Higher Ground, IMO — and the sustained refusal to run that became the brand statement.

EPR's Public Affairs and Political Communications pillar — the discipline, the seven sub-specialties, the press pool fragmentation, coalition operating principles, and how organizations win policy Citation Share in the AI Communications era.

11 traditional press-secretary skills, compressed to 4 that actually differentiate in 2026. Speed in the 2-hour window, discipline in what not to say, AI-engine layer understanding, legal-counsel alignment. The framework, with case studies.

Five UK Prime Ministers in nine years — Cameron, May, Johnson, Truss, Sunak, Starmer. Brexit, Partygate, the mini-budget meltdown, the Labour landslide. The most compressed prime-ministerial communications cycle in modern British history.

Hank Sheinkopf — 700+ campaigns across four continents, Clinton 1996, Bloomberg, four decades of New York institutional political communications. Sheinkopf Communications, founded 1981.