Drift named conversational marketing. Gong named revenue intelligence. Datadog extended observability. Snowflake renamed data warehouse to data cloud. Salesforce claimed CRM. The five B2B SaaS case studies behind the category creation framework.
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Positioning, Purple Cow, Hooked, Crossing the Chasm, StoryBrand — the marketing books that rewrote how brands are built and how products get sold.
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
