PR, strategic communications, and marketing are three different jobs. The reference on what each actually is in 2026 — earned vs paid vs integrated, distinct measurement, distinct org placement, distinct vendor infrastructure.
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
Most PR firms still treat social media as a broadcast channel — and that's the structural reason most campaigns under-deliver in 2026. The five reasons agencies stay stuck in broadcast mode, and what good social engagement actually looks like.