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PR Measurement — Tagged Articles

PR Measurement: AVE, the Barcelona Principles, and the Argument That Will Not Resolve

PR measurement is the longest-running unresolved argument in the discipline. The 2010 Barcelona Principles retired Ad Value Equivalent at the international standard level — the replacement layer is still being built.

EPR Editorial Team · Aug 23, 2010

Public Relations

How to Set Public Relations Goals

Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.

EPR Editorial Team · Dec 30, 2009