From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
Print lost the reader to social. Social lost the reader to the engines. The publishers still standing in 2026 figured out how to be cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — not just read.
The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.
Weber Shandwick won the Tokyo Olympics communications mandate. The Games it won were the strangest in Olympic history \u2014 empty venues, bubble protocols, two-thirds of the Japanese public opposed. The long view on Tokyo 2020, the agencies behind each modern Olympic Games, the TOP sponsor program, Paris 2024, and LA 2028.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
In marketing news, BlueGlass Interactive, Inc. has announced their acquisition of Voltier Digital. The highly publicized Internet marketing company based in Tampa and LA adds the digital content marketing prowess of Voltier's production and marketing teams.
The Florida Family Association (FFA) found its website had been hacked Tuesday.
Magnuson Hotels: world's largest independent network. 2,000+ properties US/UK. Founded 2003 by the Magnusons, no outside capital. Mayfield soft brand launched 2025.
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
