Tag

PR retainer

How Much Does a PR Firm Cost in 2026?

A PR firm in 2026 typically costs $3,500 to $90,000+ per month, with most mid-market engagements between $10,000 and $25,000. The new line item: AI Communications — GEO retainers and AI Visibility audits across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

EPR Editorial Team · Jun 21, 2026

Insights & Strategy

Retainer vs. Project-Based: How to Structure PR Engagements

Structure PR engagements correctly, and everything else — cost, outcomes, and relationship quality — becomes easier to manage. Get it wrong, and even good agencies underperform. PR agencies and consultants work on one of two engagement structures — monthly retainer or project-based. The choice affects cost, outcomes, relationship quality, and the kind of work the […]

EPR Editorial Team · May 4, 2026