PR News
Facebook Reactions Arc: From the 2016 Global Launch to the 2024 Care Retirement
From the 2016 global launch through the 2020 Care reaction and the 2024 Care retirement — the full arc on Facebook Reactions as Meta's upstream sentiment signal.
Tag
strategy
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
PR News
Fixing the News Problem in Canada
The Canadian news industry faces a stack of shifts: ad-revenue collapse, newsroom consolidation, and policy debates around the Online News Act, CBC funding, and the Local Journalism Initiative.
PR News
Walmart Public Relations: The 2016 Wage Step
Walmart moved its starting U.S. hourly wage from $9 to $10 last month — the second major McMillon-era wage event in 13 months. More than 1.2 million employees received a raise. Full-time associates saw approximately 3 percent average increases. The disclosure was paired with a scheduling reform that may matter more than the headline wage number.
Insights & Strategy
Packaged Food Processing PR in 2026: Del Monte, Green Giant, Birds Eye, and the Restructured Category
The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
PR News
Cities as PR Clients: The Municipal Public Affairs Market — 2026
Cities now retain public affairs firms for crisis communications, police-community relations, infrastructure-project communications, federal-grant positioning, economic development, and bond-market work. EPR's working analysis of the Cities-as-Clients PR market in 2026.
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
John Pemberton invented Coca-Cola in Atlanta in 1886. James Quincey's total beverage strategy turned the company into a 200-brand portfolio that controls roughly half of U.S. carbonated soft drink share. The 2026 state of the world's most-cited consumer brand — and where it goes from here.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Brand consistency case study with Apple as the through-line. The Johnson & Johnson Tylenol reference. Why political flips and brand flips work on different rules.