Featured
PR Lessons from Unions
Great PR is often associated with Mad Men of Madison Ave, Silicon Valley wizards, or seasoned warriors on K Street.
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strategy
Editorial
Retail PR and Marketing Takes Flight in Today’s India
And that's exactly what's happening as their new malls turn into the place to be for India's youth, whether they come to shop or not.
PR News
Viacom’s Internal PR and Legal Crisis
The largest shareholder in both Viacom and CBS is a holding company called National Amusements.
Editorial
Delta Airline Apologies Not Accepted
Delta Airlines jets are taking off again after computer outages left customers stranded.
Insights & Strategy
Can PR Solve the Lack of Public Trust in the News Media?
There was a time when people trusted the news without any doubt as to its veracity.
PR News
What Are the Costs of Firing High-Profile Employees?
Firing any employee comes with several costs, most of them hidden, as they don't show on any profit-loss statements or budgets.
Social Media
Is Social Media Always Necessary for PR?
Social media plays a central role in PR — but not uniformly. Here's where it matters most: crisis management, brand humanization, discoverability, and personal branding of key executives.
Insights & Strategy
Spot.im Who Works With News Corp and Meredith Conduct Social Engagement Platform Survey On Digital Media Consumption
Spot.IM -- a disruptive social engagement platform that works with major U.S.
PR News
Olympic PR Troubles: How Rio and NBC Could Benefit from a More Focused PR Campaign
Now the 2016 Summer Olympics are officially over, let's take a look at some of the memorable moments, both the blunders and the glories.
PR News
What’s Happening at Berk Communications, Walker Sands, ICR, Tory Burch, and Hiltzik
Berk Comm adds 2 Luxury Resorts to Client Roster.