Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Tag
strategy
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Insights & Strategy
Crisis Insurance: Reputation Protection for Small and Mid-Size Operators
In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.
Featured
Preparing Business to Survive Global Crisis
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
PR, AI & Communications News
How Mexico Fights Obesity
Despite high rates of poverty in Mexico, over the past few years, the country's rate of obesity skyrocketed.
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Insights & Strategy
Big PR Reach on a Small Budget: The Graza, Soft Services, and Topicals Playbook
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
Insights & Strategy
Guilty by Association: When Your PR Firm Becomes Part of the Story
Guilt by association is one of the oldest dynamics in public relations — and one of the least appreciated when a company is choosing counsel. The firm you retain becomes part of the story you're trying to shape.