Tag

PR Teams

AI and Client Confidentiality: What Comms Teams Can and Can't Put Into a Chatbot

A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.

EPR Editorial Team · Jun 29, 2026

Free vs Paid: Which AI Tools Are Worth the Budget for a PR Team

This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.

EPR Editorial Team · Jun 29, 2026