25 ChatGPT Prompts for PR Teams, With Review Checks
Part of The AI Communications Hub · companion to ChatGPT for Public Relations · the prompt library
These 25 ChatGPT prompts cover the recurring work of a PR or communications team: drafting, pitching, research, reporting and planning. Each prompt names the audience, the constraint and the format, and each ends with a check to run before the output ships. Treat every result as a first draft, and keep confidential client material out of consumer accounts.
What makes a ChatGPT prompt work for PR?
A prompt works when it gives the model five things: context, a task, constraints, a format and a check. A vague request such as "write me a press release" gets a vague draft, while a prompt that names the reporter, the word count and the tone gets a draft worth editing.
Context: who the brand is and what happened, in one or two sentences.
Task: the single thing to produce.
Constraints: word count, style guide, banned language and what the tool may not claim.
Format: the shape of the output, such as an email, a table or numbered bullets.
Check: the human step before it ships, written into the prompt where possible.
Copy a prompt, replace every bracketed field with real specifics, and run it once before changing the wording.
Which prompts help with drafting?
These five prompts cover the writing a communications team does most often.
Press release first draft. "Draft a press release for a tier-1 business reporter. Brand: [name]. News: [one sentence]. Key facts: [bullets]. Quote from [name, title]: [angle]. Constraints: 350 to 450 words, AP style, lead with the news, no marketing adjectives." Check: confirm every figure and quote against the source document.
Executive byline outline. "Outline an 800-word byline for [executive] on [topic]. Thesis: [one sentence]. Three supporting points: [bullets]. Open with a specific scene or statistic and end with a forward-looking line." Check: verify each statistic and cite its source.
Crisis holding statement. "Draft a holding statement for [company] responding to [situation]. We can confirm: [list]. We cannot confirm: [list]. Constraints: 120 words maximum, acknowledge impact on people first, no defensive language." Check: legal and the CEO approve every sentence.
Internal memo from meeting notes. "Turn these notes into a one-page memo for [audience]: [paste]. Lead with the decision, then the reasoning, then next steps with named owners." Check: each owner confirms the action assigned to them.
Social post variations. "Write five variations of a post announcing [news] for [platform], each under [character count]. One uses a question, one uses a statistic, none uses an exclamation point." Check: confirm the statistic and the platform's current rules.
Which prompts help with media pitching?
These five prompts cover reporter outreach and angle development.
Pitch email to one reporter. "Write a pitch to [reporter] at [outlet]. Their recent headlines: [paste]. The story: [paragraph]. Under 150 words, no flattery, subject line under 60 characters, one specific ask." Check: confirm the reporter's beat and recent work yourself.
Angle brainstorm from one fact. "Here is one fact about [brand]: [fact]. Generate 15 distinct pitch angles for a [beat] reporter. For each, name the publication type and the reason it might be passed over." Check: discard any angle the fact cannot support.
Follow-up after silence. "Write a one-line follow-up to a pitch sent [X days] ago to [reporter] about [topic]. No guilt language, add one new piece of information, easy to ignore without offense." Check: make sure the new information is real and cleared.
Exclusive offer. "Write an email offering [reporter] an exclusive on [story]. State the exclusivity window, stay under 120 words, and give one reason this reporter was chosen." Check: confirm no one else has the story.
Media list beat grouping. "Group these reporters into three beats based on their recent headlines: [paste]. Write one sentence on what each beat covers right now." Check: spot-check five reporters against their latest articles.
Which prompts help with research and message testing?
These five prompts cover competitive research and message development.
Competitive positioning. "Summarize how [three competitors] have positioned themselves on [topic] over the past six months: stated position, one example and one vulnerability each. Flag anything you could not verify." Check: open every source the tool cites.
Message stress test. "Here is our positioning for [announcement]: [paste]. Act as a skeptical trade reporter. Identify the strongest attack and the sentence that invites it." Check: rewrite the weak sentence and test again.
Reporter questions from a briefing. "Read this briefing: [paste]. List the ten questions a reporter is most likely to ask, ranked by how hard they are to answer well." Check: draft the answers with the spokesperson before any interview.
Campaign angles. "Generate 12 campaign angles for [product] aimed at [audience]. For each, name the emotional hook and the one risk of overpromising." Check: remove any angle that implies a claim you cannot prove.
Historical precedent. "Find three past cases of a company in [industry] handling a situation like [situation]. Summarize what each did and how it was received." Check: verify each case independently, since models can invent examples.
Which prompts help with reporting?
These five prompts turn coverage and activity into summaries leadership will read.
Coverage summary for a CEO. "Summarize this week's coverage of [company or topic] in five bullets for a CEO who has read none of it: [paste clippings]." Check: confirm each bullet traces to a clipping.
Sentiment sort. "Sort these headlines and excerpts into positive, neutral and negative: [paste]. Give a one-sentence reason for each negative." Check: re-read every negative classification yourself.
Monthly report draft. "Draft a one-page monthly comms report from this data: [paste]. Structure: what happened, what it means, what we recommend next month." Check: match every number to the source dashboard.
Competitor coverage comparison. "Compare the volume and tone of coverage for [our brand] and [competitor] over 30 days using this data: [paste]. Identify the single biggest gap." Check: confirm the data covers the same outlets and dates.
Board or client update. "Turn this list of the quarter's PR activity into five bullets for a board or client update: [paste]. Lead with the outcome, not the activity." Check: remove any outcome you cannot measure.
Which prompts help with planning and AI visibility?
These five prompts cover calendars, event prep and the new work of getting cited by AI assistants.
Six-week content calendar. "Build a six-week calendar for [campaign]. Goal: [sentence]. Channels: [list]. Key dates: [list]. For each week, give the theme, three post ideas per channel and the one metric that shows the week worked." Check: test the dates against the client's real calendar.
Announcement spacing. "Given these upcoming announcements with dates: [paste], build a schedule that avoids overlap and flags any two that compete for attention." Check: confirm embargo and earnings dates with the client.
Speaking brief. "Draft a one-page brief for [executive] ahead of speaking at [event], with three likely audience questions and a suggested opening line." Check: have the executive rewrite the opening in their own words.
Answer-first rewrite for AI citation. "Rewrite this paragraph so the first sentence answers the question '[question]' in under 40 words, followed by two supporting facts with named sources: [paste]." Check: confirm every named source exists and says what the text claims.
Buyer question inventory. "List 20 questions a buyer in [category] would ask an AI assistant before shortlisting vendors, grouped by stage of the decision." Check: run the questions in each assistant and record which brands appear.
How can a team save these prompts for reuse?
A team can save its best prompts as skills inside a ChatGPT plugin, which holds reusable instructions and workflow guidance. OpenAI's help center says personal Skills are generally available to Business, Enterprise, Healthcare and Edu users, depending on workspace settings, and it is steering users from custom GPTs toward plugins. See ChatGPT Plugins vs Custom GPTs for PR Agencies for the timeline and the setup steps.
What should never go into a prompt?
Embargoed news, privileged material, unreleased financials and client data covered by a non-disclosure agreement should stay out of consumer accounts. In February 2026, a federal judge ruled in United States v. Heppner that a defendant's exchanges with a consumer AI tool were not privileged, a reminder to treat consumer AI as non-confidential. See AI and Client Confidentiality and AI Tools for Legal Communications Teams for the rules.
Explore the cluster
ChatGPT for Public Relations: The Complete 2026 Guide
The best prompts name an audience, a word count, a tone constraint and a check. The 25 above cover drafting, pitching, research, reporting and planning, the tasks a PR team repeats most.
Do these prompts work in Claude or Gemini?
Most drafting and brainstorming prompts adapt directly. Research prompts do better in a tool that shows sources. See Three Bots. Three Jobs. One PR Team. and How PR Teams Use Claude for the differences.
How specific should a prompt be?
Specific enough that a colleague reading only the prompt could guess what the output looks like: the audience, the format, the word count and one constraint on tone or content.
Should a team edit the output before using it?
Always. Every prompt here produces a first draft, and a communications professional verifies the facts and applies the brand's voice before anything ships.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
