PR News
Top 10 Factors that Influence Purchase Decisions
Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.
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pr tools
PR News
Advertising Measurement and Audience Targeting in 2026
How modern digital advertising is measured and targeted — Google, Meta, Amazon, The Trade Desk, Criteo, Zeta, AppsFlyer. The Everything-PR 2026 reference.
PR News
50 PR and Marketing Tools to Watch in 2026
The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the complete 2026 guide to what the industry is actually running on.
Social Media
Lochte More Social than Phelps, Attensity Study Shows
In a date range spanning from June 23 to July 23, Attensity Analyze found that over 98% of social media users felt positively about the games. Among the top athletes mentioned by the users, Ryan Lochte scored more mentions than Michael Phelps.
PR News
Hootsuite Reliability: Uptime, SLAs, and Single-Platform Risk
Hootsuite uptime sits above 99.9% in 2026. Single-platform dependency in social ops is the operational risk most CMOs underweight — here is the playbook.
PR News
Trapit Goes Mobile
Trapit, a personalized web search tool, has a lot of exciting announcements and plans for 2012. After recently launching in public beta, the website has received over 2 million unique visitors and is proving to be quite the popular tool for finding the most relevant content in the topics you want to keep up with.
Social Media
Po.st Integrates Monetization with Social Sharing
RadiumOne has recently launched Po.st – the only social sharing platform that has integrated monetization opportunities for publishers.
PR News
Behavioral Segmentation with Social Web Ladder
Social Web Ladder was developed by Harris Interactive to help PRs make better use of media monitoring reports, and develop targeted crises strategies.
PR News
Free Tools to Promote Your Blog with the Community Spirit
These days nearly everyone is getting into the race to build a successful business online.