Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.
Tag
procurement
Insights & Strategy
Agency-Client Negotiation Tactics That Win in 2026
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.