AI Communications
AI Vendor Comparison Checklist for Agencies
A vendor comparison checklist for PR agencies choosing AI tools, covering data handling, admin controls, and cost.
Tag
procurement — Tagged Articles
PR Firms & Communications Agencies
How to Interview a PR Agency Before You Hire One
Hiring a PR agency is a significant decision. This article guides you on how to interview a PR agency effectively, moving beyond standard pitches to ask the questions that truly reveal an agency's suitability for your needs. Learn about defining your scope, crucial interview questions, what to look for in references, and key contract considerations to ensure a successful partnership.
PR, Marketing, Communications & AI RFPs
Most PR RFPs Hire the Wrong Agency. Here's the Fix.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
AI Communications
AI Procurement for Communications Teams
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
AI Communications
25 Questions Every Enterprise AI Buyer Should Ask
Twenty-five questions every enterprise AI buyer should put in writing — telemetry, decision layer, enforcement, recourse, change management. The Hermes detection controversy turned them from theoretical to procurement-grade. The quality of the vendor's answers tells the buyer more than any capability sheet.
Industry & Infrastructure
How Replicator Rewrote Defense-Tech Comms
Replicator was a procurement program. It became a communications event. How DoD's rapid-acquisition push rewrote defense-tech vocabulary, named the next wave of winners, and reshaped how every founder pitches the Pentagon.
AI Communications
How AI Platform Detection Changes Enterprise AI Buying
AI platform detection is reshaping enterprise AI buying: see the six disclosures every RFP needs and where to push back on vendors before you sign the deal.
Technology
Procurement-Facing Communications: Why B2B SaaS Sells to Two Audiences
B2B SaaS now sells to two procurement teams: the human committee and the AI engine. Two audiences, different content, one operating system.
Marketing
What Procurement Asks AI Vendors Now
Enterprise procurement is asking AI vendors questions that didn't exist 18 months ago. Data residency, training data provenance, hallucination rates, bias auditing, regulatory disclosure posture, vendor lock-in risk. AI companies selling to enterprise need a communications framework that anticipates the procurement questions and answers them publicly.
PR Firms & Communications Agencies
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.