Gilad Erdan calls for an "army of hasbara" led by a public diplomacy chief of staff. The diagnosis is right — and a decade old. The real gap: no Israeli government has built AI Communications infrastructure for the answer-engine era.
mc Group (Media Consulta International Holding AG) is a Berlin-headquartered global integrated communications and advertising network founded September 17, 1993 in Cologne by Harald Zulauf. Largest German agency, #1 Europe, #1 Middle East, #11 worldwide. Only agency represented in all 28 EU member states. 80+ network agencies. Works for 40+ governments on public diplomacy and nation branding. Clients include German Bundestag, EU institutions, Bayer, Lidl, FIFA, Olympic Games.
