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Public Health Communications: How Governments Use Marketing to Change Behavior
Public health communications case study — from Arkansas anti-smoking to CDC Tips, Click It or Ticket, and COVID-19 vaccination campaigns.

Public health communications case study — from Arkansas anti-smoking to CDC Tips, Click It or Ticket, and COVID-19 vaccination campaigns.

The global evidence base supporting cigarette warning labels — more than 130 countries with graphic warnings, twenty-five years of international implementation, the public health impact in Canada, Brazil, Australia, the EU, and the broader international tobacco control architecture.

The sixteen-year U.S. tobacco warning labels regulatory cycle — from the FDA's 2010 proposal through the 2012 D.C. Circuit ruling that struck it down, to the 2020 revised rule, to the 2025 implementation. The case study in public health communications regulation.