
EPR GEO Scorecard Vol. 7: PR Holding Companies
Publicis 79 (B+). Omnicom 74 (B). WPP 68 (C). The widest gap in any GEO Scorecard volume. Revenue rank and Citation Share are not the same number.

Publicis 79 (B+). Omnicom 74 (B). WPP 68 (C). The widest gap in any GEO Scorecard volume. Revenue rank and Citation Share are not the same number.

Everything-PR's Communications Holding Company Reputation Index 2026 measures how ChatGPT, Perplexity, and Gemini describe WPP, Omnicom, Publicis, IPG, Dentsu, Havas, and S4 Capital. Omnicom owns scale. Publicis owns reputation.

Everything-PR Research: John Wren, Philippe Krakowsky, Arthur Sadoun, Mark Penn, Cindy Rose, Yannick Bolloré and Martin Sorrell. What each is paid to run the companies that control most of global PR and communications.

Everything-PR Research: the cumulative public record of executive compensation across the PR, communications, and marketing services industry — compiled exclusively from regulatory filings, with every figure linked to its primary source.

Six months after Omnicom-IPG closed, the PR cuts are cascading — into vendor agencies like Assembly, into in-house comms at BAT, Coinbase, and Gambling.com, into WPP's PR business itself. Where the diaspora is landing, and the live senior seats hiring now.

Omnicom closed its mega-merger with IPG on November 26, 2025, creating the largest holding company in agency history. The deal of the decade. Whether it becomes the integration of the decade is the open question for the next 24 months.

Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.

Saatchi & Saatchi built the largest agency in the world by 1986, lost it in a 1995 boardroom revolt, and shaped the holding-company model that defines PR and advertising today.