Tag

publicity stunts

What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked

The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.

EPR Editorial Team · Sep 28, 2015

Insights & Strategy

The 5 Types of PR Stunts: Every Format That Had Ever Worked

Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.

EPR Editorial Team · Mar 12, 2012

Insights & Strategy

Donald Trump: The Communications Revolution

EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010–2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media surface.

EPR Editorial Team · Sep 11, 2010