PR, AI & Communications News
What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
Have you ever seen something or heard something, and it has just stuck with you?
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publicity stunts
Insights & Strategy
The 5 Types of PR Stunts: Every Format That Had Ever Worked
Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.
Insights & Strategy
Donald Trump: The Communications Revolution
EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010-2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media surface and rewrote the rules every subsequent operator now references.