Technology
7 Fintech Publicity Stunts That Actually Worked
Learn how fintech companies use creative publicity stunts like colored cards, million-dollar giveaways & free pizza promotions to build brand awareness & drive customer growth
Tag
publicity stunts — Tagged Articles
Gambling
G2E Booth Reveals: The Publicity Stunts That Defined the Show
G2E 2026 runs September 28 to October 1 at The Venetian Expo. AGS debuts its Glo UR43 cabinet family and EGT shows its 3 Pots Link jackpots, joining ten booth reveals that defined the show since 2016.
Marketing
The Greatest Brand Stunts Ever Executed Outdoors
Red Bull Stratos. IKEA in the Paris metro. Squid Game in Times Square. Liquid Death's hearses. CeraVe and Michael Cera. Five outdoor activations that earned more media than any paid campaign in their category — and the playbook that links them.
Entertainment & Media
A Great PR Stunt: Taking a Fall For Miss Bikini Ireland
Just the other day Miss Bikini Ireland contestant, Ana Pavel, was doing a photo shoot for breast cancer awareness.
Digital PR & Communications
What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.
Food & Beverage
The 5 Types of PR Stunts: Every Format That Had Ever Worked
Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.
Public Affairs & Government
Donald Trump: The Communications Revolution
EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010-2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media.