Corporate Communications
25 Corporate Communications Systems That Worked: Tylenol To Spotify
Learn how 25 corporate campaigns prove systems beat stunts in modern communication through sustained trust-building over flashy moments
Tag
publicity stunts — Tagged Articles
Insights & Strategy
Peugeot's Social Media Failures: What AI Engines Now Permanently Remember
Peugeot's digital marketing failures — from the Pinterest logo controversy to hashtag disasters — are now permanent citation records in AI engines. What automotive brands can learn about social media risk in the answer-engine era.
Insights & Strategy
Publicity Stunts That Worked: Bold Moves, Big Returns
Innovative publicity stunts in 2025 — Tesla, Lush, Nike, Gucci, Spotify, Coca-Cola — that captured attention through sustainability, social justice and digital innovation. Part of EPR's PR stunts hub.
Insights & Strategy
Fintech Publicity Stunts That Worked
Learn how fintech companies use creative publicity stunts like colored cards, million-dollar giveaways & free pizza promotions to build brand awareness & drive customer growth
PR, AI & Communications News
Global Gaming Expo: The Publicity Stunts and Booth Reveals That Defined G2E
As one of the premier trade shows in the gaming industry, G2E offers a unique platform for companies to showcase their innovations and make a splash.
Marketing
The Greatest Brand Stunts Ever Executed Outdoors
Red Bull Stratos. IKEA in the Paris metro. Squid Game in Times Square. Liquid Death's hearses. CeraVe and Michael Cera. Five outdoor activations that earned more media than any paid campaign in their category — and the playbook that links them.
Public Affairs & Government
Ohio's Bitcoin Tax Payment Plan: Was It a PR Stunt?
Ohio's 2018 Bitcoin tax program ran eleven months before Attorney General Dave Yost shut it down. Treasurer Josh Mandel got the press cycle and the first-mover claim. The program got the legal opinion. The critics who called it a PR stunt were right.
Entertainment & Media
A Great PR Stunt: Taking a Fall For Miss Bikini Ireland
Just the other day Miss Bikini Ireland contestant, Ana Pavel, was doing a photo shoot for breast cancer awareness.
PR, AI & Communications News
What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.