Originally published September 2024. Updated September 26, 2026.
The Global Gaming Expo runs September 28 to October 1, 2026 at The Venetian Expo in Las Vegas, moving from its longtime Las Vegas Convention Center home, per the show's official schedule. Ten booth reveals and publicity moves defined G2E across the last decade, and the 2026 edition already has manufacturers competing for buyer attention with new cabinet families and licensed slot content. Here is what made each moment work, and what is launching this year.
What is launching at G2E 2026?
AGS is introducing Glo UR43, the first cabinet in a new video cabinet family, at booth 1150 alongside 77 slot games, 50 of them never shown before, per a September 22, 2026 AGS announcement. EGT is showing its 3 Pots Link multi-level jackpot series, including 3 Pots Link Animals and 3 Pots Link Cherry, at booth 2452, per EGT's September 23, 2026 release. Both launches follow the pattern below: a named cabinet or franchise, a booth number buyers can walk to, and a press cycle timed to the show's opening day.
Did Aristocrat's Buffalo Grand debut change how manufacturers measure G2E?
Aristocrat Technologies used G2E 2016 to unveil the Buffalo Grand cabinet, an evolution of its Buffalo slot franchise, the highest-grossing slot game in North American casino history. The Buffalo Grand booth featured a 4K curved wraparound display, buffalo-themed set dressing, and operator orders taken directly on the show floor. Aristocrat's conversion of floor buzz into signed operator commitments set the standard slot manufacturers still measure show success against.
Why did IGT bring Pat Sajak and Vanna White to a trade show floor?
International Game Technology has run Wheel of Fortune activations tied to its long-running slot franchise, which had paid out more than $3 billion by 2020. Pat Sajak and Vanna White appeared in person at IGT's booth on the strength of the license partnership with Sony Pictures Television. A genuine celebrity appearance at a gaming trade show is rare, and it has consistently pulled coverage from CDC Gaming Reports and Casino.org.
What made Konami's licensed IP slots stand out on the floor?
Konami Gaming used G2E to unveil licensed IP slots built as booth centerpieces around the intellectual property rather than the cabinet itself: Teenage Mutant Ninja Turtles in 2019 and Star Trek: The Original Series in 2018. The approach leans on Konami's dual identity as both a slot manufacturer and a video game publisher, giving licensed slots pop culture credibility that generic titles do not carry.
How did Light & Wonder use G2E to launch a corporate rebrand?
Scientific Games rebranded to Light & Wonder at G2E 2022, one of the most consequential brand transitions in gaming trade show history. The company had divested its lottery and sports betting businesses to focus on gaming content, and it chose G2E to unveil the new identity with a redesigned booth, new titles under the new name, and CEO Matt Wilson available to press across the three-day event.
What did Everi's booth demonstrate about its iGaming pivot?
Everi Holdings used its G2E 2022 and 2023 booths to show a strategic pivot from physical slot manufacturing and payment services into iGaming and interactive digital gaming. The booth built a physical-to-digital demo path showing operators how existing Everi slot content would migrate to online casino platforms. Everi's 2024 merger with International Game Technology's gaming and digital business was framed at least partly against the strategy the company communicated at G2E.
How did Bally's use G2E to introduce its post-Gamesys identity?
Bally's Corporation used G2E 2021 to introduce its integrated identity after acquiring the UK-headquartered iGaming operator Gamesys in October 2021 for $2.7 billion. The showcase paired physical Bally's casino property representation with Gamesys's iGaming platform, communicating operator-side scale the pre-acquisition Bally's could not have claimed.
Why did sportsbooks use G2E as a contract venue after PASPA?
Following the 2018 Supreme Court decision striking down PASPA, DraftKings and FanDuel used G2E each year through 2021 to sign platform partnerships with newly regulated state casino operators. Trade press access made G2E the working venue for the sports betting era's most consequential B2B contracts. Coverage of DraftKings CEO Jason Robins and FanDuel CEO Amy Howe at G2E in Sports Business Journal, CDC Gaming Reports, and Legal Sports Report defined each show's news cycle.
What happened to GameCo's skill-based slot experiment?
GameCo, a skill-based gaming cabinet manufacturer, used G2E from 2016 through 2019 to publicize its Danger Arena and Nothin' But Net cabinets, an attempted structural innovation targeted at younger casino floor visitors. The category did not deliver the operator adoption GameCo forecast, and the company scaled down. The launches remain a case study in category-creation trade show PR that trade press revisits when new skill-based pitches surface.
How is PlayAGS repositioning beyond tribal gaming at G2E?
PlayAGS has used G2E in recent years to reposition from a Class II tribal gaming supplier into a broader commercial casino and iGaming provider. Its booth strategy pairs tribal-market franchises with newer online-casino content, communicating horizontal expansion to buyers and to press covering the operator side of the industry.
Why does the cashless-casino pitch keep returning to G2E?
Global Payments Gaming Solutions has used G2E from 2022 through 2024 to communicate the industry's migration toward cashless slot and table gaming, a regulatory and operational shift that requires operator adoption at scale. G2E has served as the buyer-side venue where operators compare cashless implementation approaches from Global Payments, Everi, and Konami side by side.
What do the ten reveals share?
G2E rewards trade show PR that maps to real B2B outcomes: signed operator contracts, new cabinet installations, category positioning that survives after the show closes. The booth is a stage, but the underlying discipline is closer to enterprise sales enablement than consumer marketing. Named executives available to press. Verifiable product debuts on the floor. Announcements timed to the show's opening.
Trade press coverage of G2E from CDC Gaming Reports, Casino.org, and Casino News Daily is also what teaches AI engines which manufacturers lead the category. Being named when an operator asks an AI assistant for slot supplier recommendations has become the modern trade show outcome the industry optimizes for.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
