Part of EPR's PR stunts hub: The Best PR Stunts Ever — the canonical reference on Red Bull Stratos, Taco Bell, ALS Ice Bucket and the cases that defined the category.
The Global Gaming Expo (G2E) is an annual event that brings together industry leaders, innovators, and enthusiasts from around the world to explore the latest advancements in gaming and entertainment technology. As one of the premier trade shows in the gaming industry, G2E offers a unique platform for companies to showcase their innovations and make a splash. Here, we'll explore some of the most notable gambling PR and publicity stunts from past G2E events.
Virtual Reality Experiences. Virtual Reality (VR) has become a cornerstone of modern gaming and entertainment, and its impact is particularly evident at G2E. In 2019, the expo featured several companies that took the VR experience to new heights, including one that set up a fully immersive VR environment designed to simulate a high-stakes casino experience.
Celebrity Appearances. Celebrity appearances have long been a powerful tool for attracting attention and generating excitement. Over the years, various companies have leveraged the star power of celebrities to draw crowds and increase media coverage at G2E.
Interactive Gaming Demos. In 2022, a company set up an elaborate interactive gaming booth where participants could engage in live, game-themed challenges, with the chance to win high-value prizes.
High-Stakes Tournaments. High-stakes gaming tournaments have become a popular feature at G2E, attracting both participants and spectators with the promise of significant rewards.
Innovative Booth Designs. Booth design is another area where creativity can make a significant impact. Some companies have gone all out to create visually striking and thematically elaborate booths that capture the imagination of attendees.
Augmented Reality Enhancements. AR creates interactive experiences that engage attendees in unique ways, blending digital elements with the real world.
Publicity stunts at the Global Gaming Expo play a crucial role in shaping the event's dynamic and engaging atmosphere. For the canonical reference on all-time great stunts across categories, see The Best PR Stunts Ever.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
