Part of EPR's PR stunts hub: The Best PR Stunts Ever — the canonical reference on Red Bull Stratos, Taco Bell, ALS Ice Bucket and the cases that defined the category.
Just the other day Miss Bikini Ireland contestant Ana Pavel was doing a photo shoot for breast cancer awareness. And what better way to do that than take pictures of the barely-clad topless beauty sauntering down Harcourt Street in Dublin. One of the photos was a slam dunk — or at least a slam, as a distracted female cyclist outside the focused area of one picture still got featured as the victim of a crash. And with a rapidly approaching tram heading toward both the crash victim and Ms. Pavel.
Considering the woman was probably just out for a bit of exercise or to run errands, she was probably not expecting to see a leggy blond woman in stilettos and a barely-there black bikini bottom, trailing the top of said bikini in her hand behind her. Once people began to notice the fallen cyclist, the pictures went viral. Ms. Pavel was only one of the contestants featured in the breast cancer awareness shoot — but she's the only one whose photo went viral, in large part because of the cyclist in the background.
