Crisis Communications
Fitbit's Heart Rate Crisis — Ten Years Later
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.
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PurePulse
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.