Consumer Brands & Retail
Oreo Marketing Strategy: A 1912 Cookie, Still Current
Oreo's marketing strategy from its 1912 launch to the 2012 Daily Twist and the 2013 Dunk in the Dark tweet, plus what other consumer brands can copy from it.
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real-time marketing — Tagged Articles
Consumer Brands & Retail
Oreo Dunk in the Dark: How One Tweet Changed PR
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
PR Firms & Communications Agencies
Oreo Daily Twist: 100 Days of Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.