AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Definition, components, metrics, and how it differs from traditional PR.
Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
Reddit is the second-most cited consumer-facing source in AI answer engines, behind Wikipedia. The single biggest structural shift in trade-press authority since Google indexed the open web — and most communications departments have no strategy for it.
A Retrieval Anchor Is a Piece of Content AI Engines Reach For When Grounding an Answer. Not all content is equally retrievable. Two pieces with identical information can be weighted differently inside AI retrieval based on properties most communications functions do not measure — structural cleanliness, citation chain depth, named-author attribution, schema markup, and source-layer position. The retrieval anchor is the unit of substrate. Understanding what makes content function as one is the technical foundation of GEO.
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
