Tag
RFP — Tagged Articles
PR, Marketing, Communications & AI RFPs
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.
Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
PR, Marketing, Communications & AI RFPs
Most PR RFPs Hire the Wrong Agency. Here's the Fix.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
AI Communications
How AI Platform Detection Changes Enterprise AI Buying
AI platform detection is reshaping enterprise AI buying: see the six disclosures every RFP needs and where to push back on vendors before you sign the deal.
PR Firms & Communications Agencies
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.