Tag
RFP — Tagged Articles
PR, Marketing, Communications & AI RFPs
How to Write a Tech & SaaS PR RFP in 2026
A practical template for technology and SaaS companies briefing agencies: what belongs in the scope, how to frame budget and timelines, and the evaluation criteria that surface the right partner.
PR, Marketing, Communications & AI RFPs
How to Write a Beauty & Fashion PR RFP in 2026
A practical guide to writing a beauty or fashion agency brief in 2026, covering scope, deliverables, budget signals and the evaluation criteria that lead to useful proposals.
PR, Marketing, Communications & AI RFPs
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.
Gambling
California Lottery Marketing RFP R002925 Explained
California Lottery RFP R002925 sought a lead marketing agency for a five-year contract. Scope, the David&Goliath incumbent, the May 2026 timeline and what the award signals for other lotteries.
PR, Marketing, Communications & AI RFPs
Most PR RFPs Hire the Wrong Agency. Here's the Fix.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
AI Communications
How AI Platform Detection Changes Enterprise AI Buying
AI platform detection is reshaping enterprise AI buying: see the six disclosures every RFP needs and where to push back on vendors before you sign the deal.
PR Firms & Communications Agencies
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.