Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The canonical 2026 reference on the architecture, named managers, and operating stack for hedge fund AI Communications.
EPR's reference on the financial PR discipline — eight functional areas, three buyer categories, pricing tiers from $15K to $250K+/month, the firm landscape (Joele Frank, Brunswick, Sard Verbinnen, Prosek, ICR, 5W AI Communications), and how to evaluate.
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications.
Ackman continued that Sard Verbinnen has done a "fabulous job" for Herbalife and a "horrible" job representing Valeant.
Sard Verbinnen & Co is one of the most influential firms in the U.S. corporate crisis and special situations market. Founded 1992 by George Sard and Paul Verbinnen. Now part of FGS Global, the KKR-majority-owned strategic communications platform.
