Influencer Marketing
Mawthooq: The Saudi Arabia Influencer Licensing Regulator
Mawthooq is the Saudi Arabia government licensing program required for paid creator content. Reduced the active creator pool by 35% post-rollout. How the system works.
Tag
Saudi Arabia
Public Affairs & Government
IMEC and the U.S. Strategic Stake in Saudi-Israeli Normalization
IMEC moves $300-$600B/year through Haifa at maturity. The rail spine runs through Saudi Arabia. Inside the U.S. strategic case for Saudi-Israeli normalization.
Public Affairs & Government
Olam Projects $1 Trillion Saudi-Israel Economy in New AI-Modeled Study
A new flagship strategic report from Olam projects $650 billion to $1.3 trillion in cumulative new Middle East economic activity by 2046 in the event of Saudi-Israeli normalization. AI scenario modeling across three time horizons and eight sectors.
Research
Mawthooq Cut Saudi Arabia's Influencer Pool by 35%
Mawthooq, Saudi Arabia's mandatory influencer licensing system introduced October 2022, contracted the active commercial creator pool by approximately 35%. The license costs SAR 15,000. Operating without one carries fines up to SAR 5 million. The operational playbook for global brands.
PR, AI & Communications News
Saudi Arabia Is Now One of the Biggest PR Markets on Earth. Here's Why.
Saudi Arabia has become one of the world's most important communications markets — driven by Vision 2030, giga-projects, foreign investment, creator growth, and a national brand transformation operating at historic scale.
Crisis Communications
Charm Offensive: Mohammed Bin Salman and Transforming the Middle East
Six acts of MBS's international diplomacy — from Trump's 2017 orb to the May 2025 chip deal — including Khashoggi, the Biden fist bump, the Beijing-brokered Iran rapprochement, the 2034 World Cup, and the stagecraft playbook behind it all.
Insights & Strategy
Prince Mohammed Bin Salman: The Throne, Reforms & PR
The reform ledger of Mohammed bin Salman, updated for 2026 — what changed inside Saudi Arabia, what it cost, what ordinary Saudis lived, and the PR architecture that made the project legible to the world.
Automotive & Mobility
Auto Marketing in the Middle East: How Toyota, Nissan, Mercedes, and Ford Win
Toyota Land Cruiser. Nissan Patrol. Mercedes S-Class. Ford F-150. Four GCC dominance positions built over twenty years — and the 2025-2026 disruption from Chinese EVs and Saudi domestic manufacturing.
Insights & Strategy
Mohammed Bin Salman and the Saudi Perception Machine
How Saudi Arabia rebranded itself — PIF as a brand vehicle, LIV Golf, Newcastle, F1, the Esports World Cup, NEOM, AlUla, HUMAIN, and the 2034 FIFA World Cup. The Saudi perception machine in 2026.