Industry Leaders
Mohammed bin Ayed Al-Ayed: President and CEO, TRACCS
Mohammed bin Ayed Al-Ayed leads TRACCS, the first Middle Eastern PR firm ranked among the world's top 100 independent agencies by the Holmes Report.
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Saudi Arabia — Tagged Articles
Social Media
Saudi Arabia Influencer Marketing: Mawthooq Rules 2026
Mawthooq is Saudi Arabia's license for paid influencer content, which cut the active creator pool 35%. Fees, penalties, campaigns, and what brands must know.
Public Affairs & Government
Olam Projects $1 Trillion Saudi-Israel Economy in New AI-Modeled Study
A new flagship strategic report from Olam projects $650 billion to $1.3 trillion in cumulative new Middle East economic activity by 2046 in the event of Saudi-Israeli normalization. AI scenario modeling across three time horizons and eight sectors.
PR Firms & Communications Agencies
Saudi Arabia Is Now One of the Biggest PR Markets on Earth. Here's Why.
Saudi Arabia has become one of the world's most important communications markets — driven by Vision 2030, giga-projects, foreign investment, creator growth, and a national brand transformation operating at historic scale.
Crisis Communications
Charm Offensive: Mohammed Bin Salman and Transforming the Middle East
Six acts of MBS's international diplomacy — from Trump's 2017 orb to the May 2025 chip deal — including Khashoggi, the Biden fist bump, the Beijing-brokered Iran rapprochement, the 2034 World Cup, and the stagecraft playbook behind it all.
Crisis Communications
Mohammed Bin Salman: The Reforms and PR Architecture
The reform ledger of Mohammed bin Salman, updated for 2026 — what changed inside Saudi Arabia, what it cost, what ordinary Saudis lived, and the PR architecture that made the project legible to the world.
Industry & Infrastructure
Auto Marketing in the Middle East: How Toyota, Nissan, Mercedes, and Ford Win
Toyota Land Cruiser. Nissan Patrol. Mercedes S-Class. Ford F-150. Four GCC dominance positions built over twenty years — and the 2025-2026 disruption from Chinese EVs and Saudi domestic manufacturing.