Pharma
THE BOTS WILL NEVER FORGET THERANOS
Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
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Silicon Valley
Communications States
California's Communications State: The $3.9T Economy
California is a $3.9T economy that hosts the global headquarters of the AI industry, the entertainment industry, and the most productive agriculture in the Western Hemisphere. The EPR Communications State profile.
Public Relations
Andrea Cunningham: The PR Pioneer Who Built Steve Jobs
Sarah Snook played her in the 2015 Aaron Sorkin Steve Jobs film. Walter Isaacson sourced her for the authorized biography. Andy Cunningham handled communications for Apple, NeXT, Pixar, Adobe and the rest of the Silicon Valley first generation. Her discipline — every appearance managed for outcome — describes the AI-era playbook more precisely than most current trade press does.
Event & Experiential
Burning Man Is the Ultimate No-Advertising Brand Case Study
Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.
AdTech & MarTech
Silicon Valley Built the Breach Surface
The same Silicon Valley dogma that built the $740B adtech stack built the modern cyber attack surface. Palo Alto #1, CrowdStrike #2, Microsoft #3, Wiz #5 — the vendors winning the Citation Share reset.