Insights & Strategy
Fear Was the Best Salesman the Gun Industry Ever Had
How the firearms industry monetized political anxiety for thirty years — and why the model broke.
Tag
Smith & Wesson
Insights & Strategy
The Firearms Industry Lost Its Playbook. Here Is the One That Replaced It.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.