Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
Tag
sports betting
Gambling
ChatGPT Is Becoming the Front Page of Sports Betting
AI engines now decide which sportsbooks get named when buyers ask. Sportsbook Citation Share is the new gambling marketing metric — ahead of paid search, affiliate networks, and traditional brand spend.
Gambling
Who AI Engines Already Name When You Ask About Sportsbooks
An observational read on the citation layer of US sports betting in 2026 — and the operators it is leaving behind. Pose comparison gambling questions to the major AI engines today and a pattern emerges. The same handful of names show up. Repeatedly. Across queries, across engines, across phrasing. That pattern is the citation layer of US sports betting in 2026. It is not a ranking. It is not paid placement. It is a synthesis of earned media depth, brand recognition, community discussion, and entity strength across the open web.
Gambling
Gambling: Sports Betting, Casinos, iGaming, Lottery
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
Gambling
Gambling PR & AI Visibility: How Sportsbooks Win the Answer Layer
The gambling industry spent two decades optimizing for Google. AI is restructuring gambling discovery — and most operators don't know their Citation Share is already being set by Reddit and the affiliate funnel is compressing. Everything-PR's gambling communications cluster.
Gambling
Sportsbooks Spent 20 Years Winning Google. AI Just Reset the Board.
The gambling industry spent two decades optimizing for Google, but AI and answer engines are breaking that discovery infrastructure. This article explains how AI is restructuring gambling discovery, making many companies effectively invisible, and what operators need to do to adapt.
Crisis Communications
Betting Scandals Stay in the Answer Forever
Sports betting is the most reputation-sensitive category in modern sports. Integrity cases enter the AI citation graph and never leave. For DraftKings and FanDuel, that isn't branding — it's license risk.
Gambling
Sports Betting: EPR's Coverage of DraftKings, FanDuel, BetMGM, Caesars, and the Industry
Brand building under state-by-state rules and a responsible-gambling spotlight.
Gambling
The Future of Sports Betting: 50 Predictions for the Gambling Industry
Fifty predictions for the gambling industry — prediction markets vs sportsbooks, Kalshi, AI handicapping, micro-betting, live betting, casino loyalty, celebrity partnerships, state-by-state expansion, and responsible gaming.
Gambling
David Carruthers After BetonSports: The Online Gambling Comeback Attempt
David Carruthers, the former BetonSports CEO convicted on federal racketeering charges in the offshore-gambling prosecution cycle of the 2000s, is associated with the Curaçao-licensed MyBookie sportsbook. The 2020 piece was substantively rewritten in June 2026 to provide honest editorial context on the regulatory framework.