Sports & Gaming
Top 10 Sports Influencers — and the 4 Shifts That Rebuilt Endorsements
Ronaldo $275M in 2025. Curry's $75M Under Armour stock. Messi's Apple TV+ MLS equity. Saudi capital, athlete-owned brands. Top 10 sports earners.
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Sports Business
Sports & Gaming
Sports League Crisis Response Index 2026
Every major sports league in the analysis window absorbed at least one material crisis cycle. The variable that mattered was not whether the crisis arrived — the variable was how fast the league responded, how visible the commissioner was during the cycle, and how durably the lea
Research
Pickleball AI Is Wide Open
Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag
Sports & Gaming
Fanatics: Inside The $13 Billion Sports Platform Michael Rubin Built
Fanatics finished 2025 with roughly $13 billion in revenue across Commerce, Collectibles, and Betting & Gaming. Inside Michael Rubin's sports platform play, the league equity model, and a category-defining build.