Social Media
Ads and Content on Facebook: The Paid-Organic Loop
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.
Tag
starbucks
CPG
Starbucks, a Very Green Company
Pat Lindle examines whether Starbucks is a green company, and how it goes about achieving its goals with the environment. Recycling, water reduction, green power, ethical sourcing — and the shareholder resolution pushing the brand to go further.
Food & Beverage
Starbucks Partnership Marketing
Starbucks is one of the most active partnership marketers in American consumer retail. The PepsiCo joint venture. The music experiments. The Seattle's Best Burger King deal. The seasonal Girl Scout cookie collaborations. The pattern that explains which partnerships compound and which do not.
Food & Beverage
Starbucks Logo Simplified
Starbucks just simplified its logo, removing the wordmark and centering the siren. The visual change is modest. The strategic statement is large. Why the redesign matters and what brand consultants are going to be referencing for years.
Insights & Strategy
Promoted Tweets: The April 2010 Launch That Built Native Social Advertising
Twitter launched Promoted Tweets on April 13, 2010 with six brands: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. The native-ad format that built Twitter's commercial model, every social ad format since, and the X Ads platform that operates the architecture in 2026.