Food & Beverage
Starbucks: The Global Coffee Operator
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.
Tag
starbucks — Tagged Articles
Marketing
Email Marketing in Food & Beverage — The 2026 Playbook
Definitive 2026 playbook for email marketing in food and beverage — Starbucks, Liquid Death, Olipop, Poppi, HelloFresh, Chick-fil-A. Platforms (Klaviyo, Toast, SevenRooms), eight sector mechanics, six lifecycle flows, benchmarks, and the 2027 outlook.
Crisis Communications
How the Four Models of PR Map to the Modern Crisis Canon
Six modern PR crises diagnosed through Grunig and Hunt's four models — Tylenol, Pepsi/Kendall, MSL/Netflix, Qwikster, Bud Light, and Starbucks under Brian Niccol. The diagnostic vocabulary every crisis operator needs.
Marketing
Leading Omnichannel Marketing Efforts from Brands
Omnichannel marketing is the discipline of running every customer touchpoint as part of a single coherent system. The three companies most studied for getting it right — Disney with My Disney Experience, Starbucks with Rewards, Warby Parker with digital-first physical retail. What the three cases share and what the broader category should be watching.
Social Media
Dunkin' PR: Marketing, Reputation, Crisis Communications and Brand Strategy
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.