Insights & Strategy
CRACKING TECHCRUNCH
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
Tag
startup PR
Insights & Strategy
In-House PR or Agency: The Decision Tree
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Startups & Venture
When Does a Startup Need a PR Agency?
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Startups & Venture
Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors
Startup founders misread PR — focusing on company promotion when the real lever is elevating themselves as industry authorities. The CEOs who become category-defining voices before their competitors attract investors, media, and customers, and foster the compounding citation advantage.
Startups & Venture
How Small Tech Startups Beat Giants on Brand
Small tech startups don't outspend incumbents. They outwork them on narrative discipline, founder visibility, and earned media that compounds into AI-search citation share. Five disciplines that actually move the business.
Insights & Strategy
Startup Media Power Ranking: 12 Outlets That Move Buyer Behavior
The Information, TechCrunch, Acquired, Lenny's Newsletter, Pirate Wires, Axios Pro. The 12 media outlets that actually move startup buyer behavior in 2026 — and which one fits which announcement type.