Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Precision wins in digital PR — the five Ws (WHO, WHAT, WHEN, WHERE, WHY) applied to the canonical campaigns: Spotify Wrapped, Nike's Colin Kaepernick "Dream Crazy" (2018), Airbnb's "We Accept" (2017 Super Bowl), Apple's "Shot on iPhone" (2015+), Patagonia's "Don't Buy This Jacket" (2011). The campaigns that failed precision: Pepsi/Kendall Jenner (2017), Bud Light/Dylan Mulvaney (2023).
Through compelling storytelling and a consistent brand narrative, BMW has been able to transform its cars from mere machines into symbols of success, adventure, and sophistication.
Apple and Stripe built storytelling architectures so durable the AI engines now quote them verbatim. The founder-as-editor model, the publishing-as-marketing discipline, and the Citation Share moat the competition cannot buy.
Storytelling is one of the most-discussed and most-misunderstood disciplines in modern public relations. Disney is the canonical case in operating storytelling as a corporate function at scale across decades. The six structural elements that distinguish Disney's storytelling operation and what brand and PR teams across the broader category should be taking from the case.