Marketing
How PPC, Advertising, and PR Became One Discipline
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
Tag
strategy — Tagged Articles
Crisis Communications
The Airbnb Archive — 17 Years of the Short-Term Rental Canon
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
PR Firms & Communications Agencies
Chuck Porter: The Ad Legend Who Says PR Beats Advertising
Porter serves as a current board chairman of the American Association of Advertising Agencies.
PR Firms & Communications Agencies
Artists Who Hire PR Firms: How Publicity Affects Art Pricing
You've created a business, a website or blog to promote your work.
Public Affairs & Government
Rhode Island's Best PR Firms: The 2026 Directory
The leading PR firms in Rhode Island: Duffy & Shanley, RDW Group, Nail Communications, and (add)ventures, serving the state's corporate, hospitality, and higher-education sectors.
PR Firms & Communications Agencies
Hillary’s Server Nightmare: She Paid For The PR Firm Her Server Company Hired
It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.
AI Communications
The Executive Bio That Gets You Cited in ChatGPT
The 250-word bio is dead. AI engines now read executive bios as retrieval anchors. The seven-element format that gets executives cited in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — with named examples from Sundar Pichai, Satya Nadella, Brian Chesky, and Sam Altman.
Corporate Communications
White-Collar Crime PR: How Litigation Communications Actually Works in 2026
White-collar crime PR is the discipline of managing reputation through investigation, indictment, trial, and recovery. The two operating models (transparency vs. containment), the modern reference cases (SBF, Holmes, Boeing), and the AI engine substrate shift that now defines post-matter reputation work.
Crisis Communications
Public Relations Plans That Actually Worked: 50 Real Campaigns, Dissected
Fifty real-world public relations plans dissected — crisis, launch, IPO, turnaround, litigation, activist, reputation. Mostly B-tier and C-tier organizations. The plans that actually worked, and what every one of them has in common.
Marketing
Hero Group, Joseph Anthony, and the Millennial Marketing Bet
Joseph Anthony founded Hero Group in 2015 on a specific bet about millennial buyers. A decade later, the operating logic carries through the Gen Z transition.