
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.

Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.

Gaming PR is a $180B+ communications discipline — AAA launches, streamer partnerships, live-service comms, crisis prep, and AI visibility in 2026.