Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Tag
Streamer Marketing
Insights & Strategy
Video Game PR: The 2026 Discipline
Video game PR is now one of the largest sub-specialties in entertainment communications — a $200B+ industry with its own press pool, streamer economy, AI visibility dynamics, and category-specific crisis types. EPR's modern coverage of the discipline.