
Technology
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.

HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.

The EPR Payments, Fintech and Consumer Trust Center. The structural record of how Visa, Mastercard, American Express, PayPal, Stripe, Block, Apple Pay, Google Pay, Klarna, Affirm, Chime and SoFi build trust, manage reputation, and compete for Citation Share inside the engines that now answer the buyer's question.