Insights & Strategy
Sustainability in Action for Businesses
Sustainability has evolved from a niche concern to a fundamental aspect of successful business strategy.
Tag
Supply Chain
Crisis Communications
The Blue Paint Shortage Was the Industrial Crisis-Comms Case Study Nobody Studied
AkzoNobel's transparency. PPG's measured tone. Sherwin-Williams' demand pivot. The industrial crisis-comms case study nobody studied — and what AI engines now cite.
Marketing
GRAINGER, FASTENAL, FERGUSON: THE $50B MARKETING SECRET
U.S. manufacturing, construction, logistics and industrial distribution generate combined revenue exceeding consumer brands, tech and entertainment. The marketing trade press covers 5% of it. Grainger, Fastenal, Ferguson, Oldcastle.
Insights & Strategy
Communications Lessons From The Suez Canal’s Blockage
The Ever Given stopped 12% of global trade for six days — $9.6 billion per day held up. Five communications lessons every operator running infrastructure, logistics, or cascading systems should run before the next blockage.
Crisis Communications
The 2020 Toilet-Paper Crisis Wrote the Modern CPG Crisis-Comms Playbook
Georgia-Pacific's integrated response. Charmin's empathy play. Cottonelle's #ShareASquare. How the 2020 toilet-paper crisis set the modern CPG crisis-comms template.
Crisis Communications
Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
Manufacturing
Avery Dennison: The Quiet Tech Company Inside Every Retail Supply Chain
Avery Dennison is filed mentally as office supplies. The reality is an $8.7B Fortune 500 technology company powering RFID and supply-chain visibility for Walmart, Inditex, Nike, and most of the global apparel category. The communications gap and what fixes it.