Insights & Strategy
Sustainability and beauty brands
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects.
Tag
Sustainability
Crisis Communications
Volkswagen Sued in Germany Over Climate Change
Greenpeace Germany and youth climate activist Clara Mayer have filed suit against Volkswagen in the Braunschweig Regional Court, asking the court to compel Volkswagen to end internal-combustion-engine production by 2030 and cut CO2 emissions by more than 60% from 2018 levels. The novel legal theory, the Dieselgate continuity considerations, and the broader strategic implications for Volkswagen.
PR, AI & Communications News
Mercedes-Benz Sells Sustainability With Electric Vehicles
Mercedes-Benz continues to substantially sell sustainability with electric vehicles across multiple categories. The substantial electric vehicle commitment, the substantial sustainability positioning, the substantial Ambition 2039 framework, the substantial carbon-neutrality target, and the broader vehicle architecture transition.
PR, AI & Communications News
PepsiCo's 2025 Sustainability Plan
PepsiCo has announced its 2025 Sustainability Plan with multi-year goals across products, planet, and people categories. The reformulation commitments, the 15% agricultural water-use efficiency improvement, the 20% absolute greenhouse gas emissions reduction, the $100 million PepsiCo Foundation women and girls commitment, and the broader Performance with Purpose framework continuity.
PR, AI & Communications News
The Leading Climate, Environmental, and Sustainability PR Firms in 2026
Recent studies show that global temperatures will rise 4.5 degrees Celsius by 2100.
Corporate Communications
Starbucks and Sustainability: What the Green Communications Playbook Looks Like When It Works
Starbucks sustainability communications — green power, water reduction, recycling, C.A.F.E. Practices ethical sourcing, and the shareholder resolution that pushed the brand to set numerical recycling targets.
Public Relations
Green Public Relations: The Complete Guide to Sustainability Communications
Green public relations is the communications discipline that connects corporate environmental commitments to the audiences that need to hear them. From mandatory disclosure under SEC and CSRD rules, to greenwashing enforcement, to AI-engine Citation Share — the complete EPR guide.
Hospitality
Expedia Group's Sustainability Story: From Green Hotels to Carbon-Labeled Search
Expedia Green Hotels launched April 2010 — the original OTA sustainability surface. Sustainable Travel Lab 2022. SBTi net-zero by 2030. 3M+ properties indexed.
Featured
America's Retail Waste Problem
Americans returned $890 billion in retail merchandise in 2024. Roughly 5 billion pounds end up in landfills annually, generating 27 million metric tons of CO2. The structural retail waste problem and the companies trying to fix it.