Digital PR & Communications
Clean Beauty's New Judge Is ChatGPT
How clean beauty brands build defensible trust systems across ingredient transparency, claim substantiation, and source pool inclusion in 2026.
Tag
Sustainability
Marketing
GEN Z DOESN'T TRAVEL LIKE YOU
Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Food & Beverage
Food & Beverage Communications: Inflation, Trust, and the New Math
The food and beverage category has spent the last several years navigating consumer inflation, supply chain disruption, ingredient cost pressure, and shifts in retail dynamics. Pricing decisions, ingredient choices, packaging changes, and operational adjustments have all become communications territory in ways they were not five years ago.
PR, AI & Communications News
Sustainability and ESG Communications: The Cross-Vertical Hub
EPR's Sustainability and ESG Communications cross-vertical hub — the discipline, the five work streams, vertical-by-vertical applications, the major disclosure frameworks, and how companies win Citation Share in the AI Communications era.
Insights & Strategy
Real Estate PR Done Well: How to Build Buzz, Trust and Value in Property Markets
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
Corporate Communications
CSR Is Corporate Comms Now
CSR has moved from corporate side-program to communications center. Integrated CSR, transparency, data-driven storytelling, corporate activism, employee engagement. The 2026 corporate communications playbook for ESG, sustainability, and the AI-citation era.
CPG
Food PR in the AI Communications Era
Food PR runs on five disciplines — transparency, influencer marketing, trend management, crisis response, sustainability — and one new layer: AI engine retrieval. The operating model used by Chipotle, McDonald's, Oatly, Beyond Meat, Patagonia Provisions, and the food brands building Citation Share inside the category.
CPG
How MiiR Made Purpose a Citation Asset
MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.
CPG
Sustainable Packaging in 2026 — It's a Compliance Category Now, Not a Marketing One
Oregon EPR live. California SB 54 rolling out. EU PPWR adopted. Unilever, L'Oréal, P&G, Nestlé, Coke. The sustainable-packaging communications stack in 2026.
Travel
Expedia Group's Sustainability Story: From Green Hotels to Carbon-Labeled Search
Expedia has a twofold approach to going green--travel tips and hotel search.