Patagonia, Allbirds, Seventh Generation, Method, Beyond Meat, Impossible Foods, Grove Collaborative, Bombas, Warby Parker, Interface. The green brand PR playbook, plus what earns credibility versus what triggers greenwashing scrutiny.
A $250M hedge fund with 0.02% of Exxon placed three directors on the board on May 26, 2021. BlackRock, Vanguard, and State Street voted with the activist. The canonical ESG case.
ESG-related reputation crises are among the fastest-moving and most damaging category of corporate communications challenge in 2026. Why ESG crises are uniquely challenging — motivated adversaries, the pre-existing credibility gap, regulatory escalation risk — and how to prepare and respond when greenwashing allegations, supply chain labor stories, and environmental incidents surface.
Greenwashing is the biggest reputational and legal risk for sustainability-positioned brands. H&M, Delta, KLM, VW — the reference cases, the five most common forms, and the process to avoid them.
Cleantech PR operates at the intersection of technology and sustainability communications, demanding clear translation of complex innovations and careful navigation of environmental claims scrutiny. This article explores how clean energy companies can build media credibility by understanding the unique media landscape, investor community, and policy environment, and by adopting strategic communication practices that balance technical rigor with accessible narratives, ultimately fostering trust among journalists, investors, and the public.
Clean beauty has moved from positioning to defensibility. The 2026 substantiation standard: ingredient documentation, sourcing transparency, third-party certification, clinical data, manufacturing disclosure. The greenwashing risk map and the owned-content discipline that decides which brands are defensible and which are exposed.
Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
EPR's Sustainability and ESG Communications cross-vertical hub — the discipline, the five work streams, vertical-by-vertical applications, the major disclosure frameworks, and how companies win Citation Share in the AI Communications era.
How airlines build a defensible decarbonization narrative across SAF mandates, net-zero pledges, ICAO CORSIA, and EU ETS — without inviting a greenwashing crisis.