Reddit didn't invent supplement skepticism. It industrialized it. The $180B+ supplement market vs r/Supplements, r/nootropics, r/nutrition — and why the community verdict is now the AI verdict.
Thorne built clinical legitimacy through Mayo Clinic ties. Flat Tummy Co rode Kim Kardashian endorsements into regulatory backlash. Trust wins. Hype burns.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Onnit. Olly. Seed. Thorne. Momentous. AG1 at #2 on the H&W AI Visibility Index. Supplements moved from influencer Instagram to clinician credibility.
Ritual. Thorne. Seed. Momentous. AG1. The supplement brands that turned PR into the real point of sale — and made trust the only shelf that matters.
