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Trust Barometer

Why Companies Work With PR Agencies: The Edelman Operating Reference

Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.

EPR Editorial Team · Aug 3, 2022

PR, AI & Communications News

Edelman Acquires Poptent: A Crowdsourced Video Bet

Edelman acquired Poptent, a crowdsourced video production platform, in October 2013. The deal connected the world's largest independent PR firm to 50,000+ independent filmmakers — and signaled the capability-first acquisition pattern Edelman would carry through the period.

EPR Editorial Team · Oct 15, 2013