Social Media
How PR Teams Use X in 2026
How PR teams actually use X in 2026: crisis speed, B2B lead generation, Grok's role in retrieval, and where the platform still earns its keep after the ad exodus.
Tag
Twitter — Tagged Articles
Social Media
Threads: Meta's X Alternative and the Text-Social Reset
Threads is Meta's text-first social platform, launched July 5, 2023. Meta announced 500M+ MAU in June 2026, with mobile DAU passing X. Built on the Instagram graph, led by Adam Mosseri.
Social Media
The X Monetization Stack 2026
The X monetization stack in 2026 runs on five products — Ads Revenue Share, X Premium and Premium+, Creator Subscriptions, Bookmark-driven economics, and the X Money payments rail launched through the Visa partnership. Top operators report six-figure monthly payouts.
Social Media
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
Entertainment & Media
SXSW: Austin Is Where the Communications Industry Finds Out What's Next
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.
Entertainment & Media
Adam Schefter Built the Sports Insider Economy
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.