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Virtual Influencers — Tagged Articles

Build, License, or Generate: How Brands Should Decide on AI Influencers in 2026

Build your own character, license an existing one, or generate AI-presenter assets at volume — the three operating models for brands using virtual influencers, decoded.

EPR Editorial Team · Jun 19, 2026

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Calvin Klein Pays Influencers Who Don't Exist

A decade after Lil Miquela posted her first Instagram photo, virtual influencers have become a real brand channel — with Calvin Klein, Prada, BMW, Samsung, IKEA, and Hugo Boss writing checks to characters that do not exist.

EPR Editorial Team · Jun 16, 2026